JRP(Jeevan Rekha Parishad) is a voluntary organization in Odisha that has been working in the field of various wellbeing, human rights, child labour eradication, environment protection, bio-diversity conservation, education and women’s livelihood issues covering four districts to be specific Khurda, Puri, Bhadrakh and Nayagarh .As a point of convergence of National Human Rights Foundation (NHRF) – JRP deals with Human Rights Networking and Advocacy all through the State. JRP is working as state Secretariat for White Ribbon Alliance for Safe Motherhood and is an India Coordinator of Master Peace (www.masterpeace.org) and Youth in real life Programs of European Commission through CESIE, Italy.

The honey fair was organised on the motive of providing a platform to the beekeepers to sell their honey in an open market and link their business with honey traders thriving their business. It helped assist women self-help groups(SHGs) in Odisha enabling them to pitch their honey for competitive prices to their neighbours as well as in the nearby commercial centre.

The outcome of this Honey fair was that the State Ministers for Horticulture and Tribal People, and the Directors of the National Bank for Agriculture and Rural Development and of the Khadi Village Investment Board, concurred that they are quick to work cooperatively with JRP to extend the Madhu Honey Network into a practical beekeeping/nectar generation industry inside Orissa. And now, JRP is prepared to wind up a lead NGO for beekeeping in Orissa.